ContentRobot

One of the prevailing themes that a lot of the speakers at BlogWorld promoted was to give as much as you can and you’ll get so much back.

This seems to be especially true in Twitterland where one of the best ways to engage your audience is to be a great resource and provide solutions - albeit in 140 characters!

One of the master practitioners of this movement is social media expert, Chris Brogan. We loved his post today about how to get more from his content - basically take it!

Never be at a loss for writing thoughtful blog entries, Chris is [...]

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ContentRobot had the pleasure of attending these BlogWorld Expo keynotes and sessions on Saturday.

Richard Jalichandra of Technorati gave us a preview of the State of the Blogosphere. He indicated that it is active, influential, branded, and money-making. Expertise and self-expression remains and big reasons for personal bloggers and the sharing of ideas were important for corporate bloggers.

Anil Dash and Chris Alden of Six Apart discussed happenings with their blog products. They believe that bloggers want to connect, everyone is their own media company, and blogging 2.0 included big social aspects. They project by 2012 that 77% or 74 billion [...]

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Gary Vaynerchuk gave a very energetic and inspiring closing keynote address - a great way to end the first day. His topic focused primarily on the importance of building your personal brand, something he has done a super job with. Here is what we learned from Gary Vee:

On Branding …

* American love brands and you must do everything you can to create as much personal and brand equity * Determine why you matter and why people should listen to you * Work hard to network, sell, and learn * Talk about what you are good at * Get help for what [...]

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ContentRobot headed to our next session: How to Seduce Your Tribe and Create Raving Fans, which was lead by Deb Micek. She gave us some great tips:

• Myth: You need a million dollars to start your own company and spread the word.
• Tools & Technologies You Can Use: Twitter, MySpace, YouTube, LinkedIn, Ning, Reddit, and more
• 5 Channels: Blogs, podcasts, video, social networks, social filtering (ex: digg)
• It’s Not About the Tools: It’s about you because your consumers are in control of what they want from your business
• E3: Be Emotional or Entertaining or Engaging to connect
• Two Tribes: Professional (PCs vs Macs) and Personal (hobbies and interests)
• Tribal [...]

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GrokDotCom reports that Google Optimizer has shed its beta status:

Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website Optimizer still works seamlessly with the rest of the Google product suite.)

Ready to test headlines, copy, images, and other conversion points? Don’t forget to check out:

• GrokDotCom’s free resources
• ContentRobot’s Google Website Optimizer Plugin