"Best Practices" Posts
What makes a blog successful? Read ways that make blogs work.
Google Optimizer Goes Mainstream
GrokDotCom reports that Google Optimizer has shed its beta status:
Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website Optimizer still works seamlessly with the rest of the Google product suite.)
Ready to test headlines, copy, images, and other conversion …
How Can I Contact You?
While we live in a continuous wired-in existence, doesn’t it strike you funny that out of the box blogging software doesn’t offer much in the way of allowing others to contact us? ContentRobot offers some ways you can enhance your blog, so that others can reach you:
Email links
It’s easy to add your contactme@myblog.com link on your blog; however, it opens you up for a bunch of spam. To combat that, you can create a link that doesn’t explicitly write out the address – consider these formats: contactme [at] myblog.com or contactme[SPAM]@myblog.com (don’t forget to tell people to remove the [SPAM] when writing you).
Tracking Yourself in the Blogosphere
Blogging has provided a bunch of opportunities for your brand to be written about (even if its not your blog). Do you know what people are saying about you?
Head over to these resources and plunk in your company or personal name:
Use Feedburner to Fight Splogging and Scraping
Do you know where your feeds are? Do you know who is reading them?
Feedburner gives bloggers a simple way of finding out exactly how many people were reading your feed, how many of those people were clicking on items and which items they were following up on.
It’s an extremely useful service. You can choose between their free basic service, yet it’s well worth the mere $4.99 a month for the professional account that includes expanded metrics tracking.
