"Web 2.0" Posts
Web 2.0 is a set of strategies and tools for communicating in the next web age, where people are treated like adults who have valid opinions and views and are asked for them.
ContentRobot is heading to NYC for Web 2.0 Expo
The ContentRobot team has added another conference to our schedule – this time it’s Web 2.0 Expo. We got an offer we couldn’t refuse … Free Expo Passes.
You can, too! Just sign up with the sign discount code webny08emp211 and you’ll also save $100 off the conference or get a free expo pass like us.
An Expo Pass gets you access into a full program of free events, sessions, and more. Use it to:
- Test drive the latest tools
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Life Events and Web 2.0
This has been an eventful week for the ContentRobot team! Please indulge us for being a bit personal in this post.
On Monday, Dana and his wife welcomed their new son (Decker Scott Rockel) into the world – many congratulations to them. On Thursday, Karen celebrated a birthday – while certainly not a milestone, this web entrepreneur enjoyed her day.
What does that have to do with Web 2.0? Check out how social networking tools and life events converged:
Plaxo…
How Social is Your Blog?
By their very nature, blogs are the building blocks of Web 2.0. For those of you who don’t know, the term Web 2.0 was coined by Tim O’Reilly back in 2003, and is defined by wikipedia as:
… a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users.
Marketing in a Web 2.0 World
So, what does it mean for marketing in a Web 2.0 world?
Market Drivers of Web 2.0
More people are getting online for a wide variety of tasks, including shopping-related activites. Broadband access has become mainstream and ubiquitous, and people are using the Internet more and more for even small tasks (even on different devices).
Trends
The trends show that customers will subscribe to RSS feeds and have RSS preferences, bypassing spam-filled email boxes. This shows that “word-of-mouth” or participatory marketing will be important when planning your campaigns. Blogs, rather than, web sites will optimized for search engine traffic.
Web 2.0 and Blogging
One of the most highly touted features of the Web 2.0 era is the rise of blogging. Personal home pages, personal diaries, and personal opinion, have been around since the early days of the web, so what is the fuss all about?
RSS Extends Web Page Viewing Away from the Browsers
It used to be that web browsers were the only way for people to view web pages. Now RSS (Really Simple Syndication) technology extends that capability. RSS aggregators can be web-based (like Bloglines), desktop clients, and even portable devices allow you to subscribe to constantly updated content.
