"Web 2.0" Posts
Web 2.0 is a set of strategies and tools for communicating in the next web age, where people are treated like adults who have valid opinions and views and are asked for them.
Web 2.0 Tools and Technologies
So what tools and technologies make Web 2.0 possible? With a little bit of help from the Wikipedia, here are the terms and their definitions.
Social software
Social software enables people to collaborate through computer-mediated communication and to form online communities. It can encompass older media such as mailing lists and Usenet, but more recently it suggests genres such as blogs and wikis.
Getting from Web 1.0 to Web 2.0
Web 1.0, built in the 1990s, is characterized as static web pages that were built and marketed by web professionals. Sites were found by typing in a domain name and hoping that a particular company had a site (hence the rise of domains such as pets.com).
Web 1.5, created around 2000, brought dynamic sites and ecommerce into the fold. Marketing campaigns are pushed via email and banner advertising.
Web 2.0, building in 2006, offers a place where customers are treated like adults and are valued for their opinions and views and are talked to in a human voice.
What is Web 2.0?
Last Thursday, I listened to an interesting American Marketing Association (AMA) web seminar, Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts and RSS Feeds. This has got me thinking about the concept of Web 2.0.
What is Web 2.0? I’ll summarize what how the Wikipedia defines it:
Web 2.0 … has come to refer to what some people describe as a second phase of architecture and application development for the World Wide Web.
Web 2.0 applications often use a combination of techniques devised in the late 1990s, including public web service APIs (dating from 1998), Ajax (1998), and web syndication (1997).
They often allow for mass publishing (web-based social software). The term may include blogs and wikis.
