ContentRobot

Many of our clients want to make money with their blogs. Primarily, they jump into Google Adsense and try to add banner advertising into the mix. When they get started, ContentRobot often recommends keeping it simple and first implement WP-Ads.

Then, as their blogs evolve, some of our clients’ advertising needs become more sophisticated. Enter OpenX for those who seek the power of a more robust ad management and tracking solution. It works well for rotating various campaigns with detailed reporting capabilities.

Usually, upgrading the advertising solution happens in conjunction with a site’s rising popularity. Now, the blog is getting lots of eyeballs [...]

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Blogs are great in attracting search engine indexing because they, by their very nature, are updated often with fresh, relevant content. Beyond implementing the excellent All in One SEO plugin, what else can you do to optimize your blog? Tag your posts.

Tagging allows you to add keywords to your posts. They can assist your readers to understand what the post is all about in a fine, diced up way. It also allows you to link your post to to other tag-driven sites, such as Delicious, Technorati, and Flickr.

As you can see, tags on your site can [...]

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Today, Jason Calcanis mused that Corporate Vlogs are the future of PR .. Why? He cites his experience with adding Mahalo Daily videos.

Since they started, the videos have gotten four million views. Of those four million, say two million people, have come in contact with the Mahalo brand. And don’t discount the archival value of the shows, where you can add another 2-4m views over their lifetime of the video.

He expects that the videos can pay for itself easily after one year. Consider if you were to pay for four million 15 second spots on the web, the cost would be [...]

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Chris Garrett wrote in his story the ways How Could Bad Blogging Hurt Your Company today.

He made these five great points:

1. Saying Something Damaging Because internet news travels at light speed, provides its own evidence, and is hard to erase, it can be devastating to your reputation. Be sure to be aware of potential legalities, accuracy, and intellectual property issues when blogging.
2. Not Responding to an Issue By not posting, you can come off as being evasive, exactly the opposite of the transparency that a blog can help you to attain.
3. Over-Prioritizing the Blog Remember the blog is only part of your bag of tricks, not your only [...]

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ContentRobot has been attending the virtual tradeshow eComXpo this week. Today, we sat in on a discussion about business blogging, led by Ted Demopoulos, an early blog pioneer.

Below we share some of the interesting comments he had on various topics surrounding blogging (noted some have been edited for clarity, grammar, and/or typos).

What is the future of business blogging?

In three years, this is where I see biz blogging: The distinction between blog and website will fade quite a bit. Also, the day of the “formal corporate” website are limited. Sure, websites will still exist, but they are becoming less formal in [...]

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