"Blogging Strategies" Posts
What strategies can you employ to create a great blog? Here’s some that can help you immediately.
Making Your Business Blog Successful in 2007
Business 2.0 recently asked 50 of the brightest business minds how they do what they do offered advice for the year ahead. ContentRobot offers some ideas that we especially liked and show how they nicely apply to business blogging.
Sergey Brin | Co-founder, Google | Succeed With Simplicity
One of the beautiful things about blogs is that their overall looks tend to be simple, some even downright sparse. While some web designers might miss all the flash and blinking, we find that the ability to focus on content makes a great design work even better.
Getting Readers for Your Blogs
Who is Reading Your Blog?
The answer, unfortunately, is not everyone. However, you should think about exactly who you’d like to read your blog and how you might appeal to them.
To build a targeted readship that makes sense for your blog, answer any and all of these types of questions:
- How old are they? Are they male or female? Where do they live? (Do these demographics matter?)
- What level of expertise do they have? (Are they beginners, intermediates and/or experts?)
- Where do they currently get their information – websites, forums, blogs – about your topic? (Note: Look for resources that are both directly or indirectly related.)
Search Engine Optimization for Blogs – Part 4
Need more search engine food? Here are some other things you can do to get those search engine robots to index your blog.
Part 4 of 4: Miscellaneous Strategies
Domain Names
Choose your domain name wisely and try to include your keyword in it if possible. Have fun at register.com or your favorite domain registration site to research and find appropriate domains you can use.
Google says it looks at at the length of your domain’s registration in ranking it. That’s because many spam sites have short registrations. By registering your domain for a longer period, it can indicate that you’re building a site of substance and are in it for the long haul.
Search Engine Optimization for Blogs – Part 3
Submitting your blog to search engine and blog directories is a good way to attract visitors to your blog. Here we discuss where to list your blogs.
Part 3 of 4: Submit Your Blog to Search Engines and Blog Directories
Submit to Search Engines
Have the search engines found you yet? While a bit time consuming, you may want to take the time to sumbit to various search engines.
Each search engine has its submission procedure, but often you just submit the main URL that you want included in the index.
Search Engine Optimization for Blogs – Part 2
The way Search Engines index your blog is by sending “robot” crawlers to your site to track what you’ve written and follow the links. Here we discuss how linking both inside and outside your blogs can help you with search engine optimization.
Part 2 of 4: Linking Strategy
Get Inbound Links
Every link to your site is seen by the search engines as being a vote of confidence in your site. The best inbound links? These are from higher ranked sites than your own, that are relevant to the topic you are writing about, and who link to you using relevant keywords. Find them and try to get them to link to you.
