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Our pals at FutureNow announced the availability of their newest book: Always Be Testing: The Complete Guide to Google Website Optimizer.

If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, [...]

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As we head into the final quarter of 2007, we offer a variety of ways to get your blog noticed.

1. Start with a Great Design

Your mother was right — first impressions do count. An eye-catching professional design will go a long way toward:

• Showing you are serious about your blog (and care about your readers)
• Branding you (and your company) properly
• Attracting new and repeat visitors (who may be encouraged to subscribe to your content)

Looking for a great way to attract those search engines to index and rank your site? Check out these WordPress plugins to help you spread the word about your blog.

Google XML Sitemaps This nifty little plugin will allow you to index your blog to create a sitemaps.org-compliant sitemap of your WordPress blog - most importantly, this sitemap is supported by Google, MSN Search and Yahoo!. While it doesn’t create a physical sitemap page, it traverses your blog’s content and automatically builds an XML report that search engines can easily digest. Our only complaint? It slooooows the site’s administration down when [...]

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Linkbait: verb: describe a variety of practices that have the purpose of generating links to your site.

Want to get people to link to your site? Here are five linkbaiting techniques to consider:

1. Tools - offer useful, fun or cool tools that webmasters can use on their blog. Don’t forget to point them back to your own.
2. Quizzes - quizzes, surveys and tests are popular with web users and can be quite viral. Make them fun and humorous!
3. Contests and Giveaways - create something for people to participate in. Ask interesting questions related to your topics.
4. Design - design something that others can use. [...]

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Need more search engine food? Here are some other things you can do to get those search engine robots to index your blog.

Part 4 of 4: Miscellaneous Strategies

Domain Names Choose your domain name wisely and try to include your keyword in it if possible. Have fun at register.com or your favorite domain registration site to research and find appropriate domains you can use.

Google says it looks at at the length of your domain’s registration in ranking it. That’s because many spam sites have short registrations. By registering your domain for a longer period, it can indicate that you’re building [...]

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