ContentRobot

Chris Garrett, one of our favorite bloggers from across the pond, posted a story today about why WordPress is gaining a foothold in the business community.

Here are some of the highlights of this article:

• … The growing use of WordPress as a platform rather than as a blog. Many people are now looking to WordPress as a CMS or as a framework. (He note that even The Number 10 Downing Street new website is going to be 100% WordPress.)
• Companies are looking for a lower cost tactical solution. Rather than a long, drawn out,

… Continue Reading

ContentRobot is pleased to offer our first ebook, which is an excerpt of our collaboration on  The Secret Power of Blogging.

You’ll see:

• Karen’s foreword of the book
• ContentRobot case studies featuring our clients (BazaarVoice, Beneath the Cover / Push the Key, Bite of the Best, GrokDotCom, New School Selling, Shop.org, and Team Timex)
• Outsourcing Versus In-House Blog Development (including design, technical, and marketing issues)
• Benefits of working with a blog development company
• Finding a reputable blogging vendor

We hope you enjoy the ebook – your’s free for the taking! Click here for your copy.

Today, Jason Calcanis mused that Corporate Vlogs are the future of PR .. Why? He cites his experience with adding Mahalo Daily videos.

Since they started, the videos have gotten four million views. Of those four million, say two million people, have come in contact with the Mahalo brand. And don’t discount the archival value of the shows, where you can add another 2-4m views over their lifetime of the video.

He expects that the videos can pay for itself easily after one year. Consider if you were to pay for four million 15 second spots… Continue Reading

What do blogs do for small businesses that websites do not? Here are 10 benefits …

1. Give a personal face onto the brand.
2. Allow you to position yourself as an expert, or trusted adviser, who strives to educate first and sell second.
3. Provide fresh, focussed content without the PR-speak.
4. Steady content sets the table for natural rankings and search engine visibility.
5. Reduced web content costs because you can produce and manage it yourself.
6. Enhanced reach opportunities via blog ping, RSS, and email.
7. Via conversation and feedback you can get prospect and customer engagement.
8. Point visitors to relevant posts

… Continue Reading

Business blogging has been around for a couple of years now, but it seems that the same concerns are still prevent among the corporate crowd. So, what continues to hold businesses back from blogging:

• Not knowing who will write for the blog (tip: find company evangelists who are passionate about your product and service and the posts will be unique and interesting)
• Afraid they’ll run out of things to say (be anecdotal, tell stories, share experiences, there’s always a new angle to what you are writing about)
• Not understanding what resources are required, especially how much time blogging takes

… Continue Reading