"Business Blogging" Posts
Blogs are a great way for large corporations and small businesses alike to communicate with their audience, show off expertise, and build stronger brands.
5 Ways to Be Good to Your Blog So Your Blog Will Be Good to You
As we head into the final quarter of 2007, we offer a variety of ways to get your blog noticed.
1. Start with a Great Design
Your mother was right — first impressions do count. An eye-catching professional design will go a long way toward:
- Showing you are serious about your blog (and care about your readers)
- Branding you (and your company) properly
- Attracting new and repeat visitors (who may be encouraged to subscribe to your content)
Marketing on Blogs
Seth Godin’s blog has a nifty post today about Push and Pull. Basically, it describes how RSS feeds offer push marketing on blogs.
By encouraging visitors to subscribe to your blog, each post is then “pushed” to them. No longer are they required to hunt (or pull) for this information daily because it shows up in their news readers each day automatically.
Using Business Blogs to Tell Your Stories
Quick … name one of your favorite memories of summer camp? We bet that quite a few of you would say the stories (scary and otherwise!) that you listened to around the campfire.
Why do we remember those stories? It could be becasue you were sharing something together or that you were so fully entertained. Just as those stories engaged you, your business blog’s more personal stories can be particularly powerful for your readers.
So what kinds of stories can you tell?
Company or Business Stories – Every company has its own story.
Create a Strategy Before Launching Your Business Blog
Starting a business blog? Do you know why you are? Don’t do it because it’s cool, do it because it will add something to your brand. Ask these 10 questions:
- What will the blog achieve?
- What are your expectations for the blog?
- How does it fit in with your current communications / marketing plans?
- Does your team have a combination of writing, technical, marketing, and strategy skills? Do they understand the blog space and the trends of the blogosphere
- Who are your bloggers? How much freedom are they given when blogging?
- Are you willing to forgo the company ’spin’ and and blog in a transparent way?
Can Blogs Kill Big Conferences?
Found this gem at the Robert Scoble blog: Big conferences are dead…
So, why does anyone need to go to a big conference to hear the news again? Simple: you don’t. It’s not worth doing.
Not when a CEO can write a blog, get more people to visit it in 36 hours than would probably visit his booth at the Detroit Auto Show.
How do you get news out? Invite a blogger over for lunch. It doesn’t matter who the blogger is. If the news is interesting it’ll spread and spread fast.
ContentRobot thinks that business blogs should routinely offer timely stories that feature announcements and analysis. Blog readers will tend to go online first to find out information about any products and services that interest them.
