ContentRobot

As we recently reported, Timex Corporation signed ContentRobot to develop its sponsored-athlete blog.

We wanted to share with you the published press release and our mention in The Blogging Times.

In an upcoming series of posts, ContentRobot will take you into the behind-the-scenes approach into building a business blog for Timex.

We’ll discuss how we considered the requirements for technology, design, imagery, content, and more.

We also will offer what happens after it launches and our thoughts on how to maintain a successful corporate blog.

Follow ContentRobot as we reveal the strategies and best practices we used when developing the Timex athlete blog and how we’d approach your business blog project.

Tags: ContentRobot, Timex, blog , business blog , corporate blog

ContentRobot congratulates our client, Bazaarvoice, for being named as part of Red Herring 100 North America, a selection of 100 privately held companies in North America that play a leading role in innovating the business of technology.

Read the story on Bazaarblog.

Read the Red Herring press release.

Timex Corporation, the US-based watch company, has signed ContentRobot to assist them with developing a Timex-sponsored Athlete blog, which will be launched this summer.

We are thrilled to work wih Timex - look for more details to come soon!

Tags: ContentRobot, Timex, blog , athlete

Read the Entire Post >

One of our clients, Bazaarevoice, was participating in eComXpo this past week.

Because the tradeshow was virtual, ContentRobot peeked in and attended several online presentations at the comfort of our own computers. Among what we listened to was “Getting the Word Out,” which was chaired by Bazaarvoice’s CEO Brett Hurt.

Although alot of the focus was on search engine and affiliate marketing, there was some good information about blogging as well. Among the nuggets we took away included the four best ways to market your blog …

1. Optimize your blog post titles, ensuring that there are keywords in there and that it links directly to your permalink.
2. Take advantage of categories. Note that while most of the blogging software features the ability to create and manage categories, Blogger (for example) does not.
3. Ping your blog to Ping-O-Matic to ensure that the blogosphere automatically knows when your blog has been updated.
4. Submit your blog to the following search engines and blog directories:
• Bloglines
• Techorati
• Feedster
• Yahoo

In the end, even though the interface was a bit clunky (and it only ran on IE for the PC), it was fun to have immediate chats, swap vcard information, and send email to exhibitors and participants all over the world. We looking forward to attending more virtual tradeshows in the future.

ContentRobot launched Bazaarblog.com for our new client, Bazaarvoice.

The Project Scope

• Converting the blog from TypePad to a WordPress platform.
• Configuring the WordPress software and setting up the required plugins.
• Installing the blog on its own domain, bazaarblog.com.
• Customizing a suitable 3-column template with Bazaarvoice colors and design elements.
• Importing and tweaking all existing posts and comments into the new format.
• Including blog elements such as a search form, categories, recent entries, and lists of books and web sites.
• Incorporating several chicklets that will allow blog visitors to easily add the bazaarblog feed into whatever news reader they use.
• Setting up feedburner to track blog metrics.
• Integrating a company newsletter (and signup mechanism) using feedblitz.
• Performing search engine optimization and search engine and blog directory submission.
• Adding a contact form for easy communication.
• Of course, test, test, testing.
• Providing blog training for entering posts and administering the site.
• Providing blog technical support.

Read the Entire Post >

ContentRobot signs Bazaarvoice!

This technology company, based in Austin, Texas, offers online brands with a managed solution to enable, encourage, and monitor online customer ratings and reviews.

Their solution empowers customers to share opinions on web sites, influencing each other to make more informed and rewarding purchase decisions.

For a great example of what they do, check out their very cool 5-paw rating system on the Petco web site.

Bazaarvoices has partnered with ContentRobot to revamp and position their corporate blog, which will be launched soon at BazaarBlog.com. Read the Entire Post >

Today we launched our new blog-powered web site at our new contentrobot.com domain!

You’ll notice that we have a great new design (with lots of images), a better navigation, and more organized content. This way, you’ll find it much easier to learn more about:

• ContentRobot the company
• What We Do and the services we offer
• Our Work that we are doing right now

You’ll also notice that our blog was also reorganized, so you’ll be more educated, informed, and enlightened on all things blogging. You’ll see the topics we cover in our CR Blog Topic Cloud, so you can easily click there, go deeper, and read more about:

• Blogging Basics
• Blog Design
• Blog Technologies
• Blog Writing
• Business Blogging
• … and more

We’re excited about our new look and our new focus on business blogging and blog-powered web sites. As always, you can let us know how we are doing by contacting us.

ContentRobot is pleased to announce the launch of TuneVroom.com.

TuneVroom is your source for iPod car integration! You’ll find the latest news, helpful product reviews, installation tips, and convenient links to useful information. iPod your ride!

Click here to go check out this comprehensive blog and don’t forget to add it to your feeds.