What Should You Blog About?

Lately, our clients have been asking us what makes up a good blog post and how can they get some inspiration for creating interesting and relevant content.

What is Good Content?

What is going on in your industry right now? Look for interviews given by leaders, tips, opinion pieces, research, news, and posts from bloggers. Who are the main players in your field? What are their positions for popular issues? What context can you provide?

These all can spur ideas for your posts. While you might not be “scooping” big news, you should concentrate on generating thought leadership by stating your own view of what’s going on.

Finding Stories

Then, go beyond the news and try to describe your own experiences, interests, expertise, case studies, etc. Personal stories can often resonate with your readers.

How Do You Know Your Content is Good?
Whatever metrics you are tracking, it’s easy to see what posts are bringing traffic, what stories are generating comments, and if your blog is getting any inbound links. These numbers can easily demonstrate that your content is making an impact.


  1. Jason Chancey said:

    I am actually new to blogging. I just recently started doing some research, if you will, on what makes for a good blog and what to blog about.

    Long story short, from what I have read, you can pretty much bog about anything that is on your mind: tips, news, etc.

    I really wanted to try to start doing this as a possible marketing tool for my website, http://www.chanceyscharms.com

    I have read that blogging is really just a live journal of what you would like to write about.

    I think I will embrace this idea :) Don’t we always have something to say as human beings. We just choose different ways to express our words and feelings.

    Here is to blogging!


  2. Jennie said:

    Thank you so much for posting that. I had no idea what to write about, and I was getting no traffic. Your ideas really helped me!

  3. violette said:

    I agree that the best blogs are written by blogger who read. Your suggestion on giving context to what an industry leader is saying makes a lot of sense.

  4. Jill said:

    It’s important to not use your blog as a rant site. It should be useful and helpful. Yes, have a personal story; but keep in mind a subject that is helpful to others. Sites like I hate women blogs or I hate men blogs are ranting sites and are not useful and often a waist of space. But it’s a free country, with free speech or so they say. If you’re talking political. You might get a knock on your door from the CIA. Report your sources and if you explain that your writing is purely based on your opinions and not copy past from other sites. Make sure that the information is clear. Don’t blur the lines between facts and opinions try to stay away from the FOX news way of reporting. Also, spell check is very useful. THough, I’m not an english major. I appreciate a well written statement.


  5. K Jones said:

    Sorry, Jill. I disagree with you in the above post. A good personal rant can make a great read for those who are feeling the same way but haven’t the means or balls to express themselves. Have a nice day. And, as for the article, it contains no nonsense advice, I especially like the idea of recognizing the main players in the field.

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